Wiedenbeck Consulting
Brand Strategy 

As a teen, I played softball at a small park just a short bike ride from my Granny’s place. I loved the game and everything about it. Being outside, the competition, my team, and most of all, game day! I was a utility player. Coaches strategy? Put me in the lineup where the team needed me the most. I played second, third, and rover, and I reveled in my ability to jump into different positions, shift my mindset, and play well. I spent a lot of time practicing and putting in the hard work needed to be an all-star player. 

It was my superpower.

Today, my glove is in a random box gathering dust under loads of old pictures or packed next to some priceless vinyl. Looking back, I had no clue that my softball superpower would be a predictor of the future me. Yet, that ability – the ability to step in and step up – is hardwired into my marcom DNA. 

For more than 20 years, this DNA has helped me collect and connect dots across teams and businesses to create integrated branding programs that connect people to strategy. My gameplan? Partner with changemakers to develop and implement purpose-driven strategies that yield game-changing results.

Are you looking to add depth and leadership to your bench? Draft me to your team!