SERVICES
Brand positioning, value proposition, visual identity, messaging, website build-out, brand audit, brand management.
Traditional PR, media relations, crisis response and planning, media training, and presentation training.
Content development, social media, email marketing, SEO, video production and AI-driven marketing. Pitch decks, presentations, and prep.
Developing and optimizing strategies, channels, resources including internal teams and external agency management.
WORK
ESG TECHNOLOGY STARTUP
Brand, graphic design, and business development tools for startup, including landing page graphics and copy, pitch deck, fact sheets, and abstracts. Communications strategy, environmental, social, and governance (ESG) reporting & data collection strategy, platform architecture, and alignment to industry standards.
REBRAND
PHASE 3: LAUNCH
PHASE 3: LAUNCH
Official brand launch, including project lead for all internal communications, key messages, storytelling, scripts, presentations, video production, event management, and numerous live-stream all-hands events. Launch included new website content (I led bios, quotes, case studies, and careers).
M&A COMMUNICATIONS
Led M&A communications strategy for six acquisitions, including onsite events, executive messaging and presentation decks, social media, public relations, and e-news (via Bananatag, now Staffbase).
INTRANETS
Designed, redesigned, launched, and managed numerous intranet sites, including architecture, content, publishing, and overall channel management. Built from scratch and or updated. Click here to see a proposal.
Creative Content
Ad design and copy
Social Media
Branding, logo development, website content and build-out, social media, graphic design
Media Relations
Proactive and reactive media relations, press releases, social, crisis planning and response, and thought leadership. Click here to see samples
a little about me...
As a teen, I played softball at a small park just a short bike ride from my Granny’s place. I loved the game and everything about it. Being outside, the competition, my team, and most of all, game day! I was a utility player. Coach could put me in the lineup where the team needed me the most. I played second, third, and rover. I reveled in my ability to jump into different positions, shift my mindset, and play well. I spent a lot of time practicing and putting in the work needed to be a key player. That was my superpower.
Today, my glove is in a random box gathering dust under loads of old pictures or packed next to some priceless vinyl. Looking back, I had no clue that my softball superpower would be a predictor of the future me. Yet, that ability – the ability to step in and step up – is hardwired into my marcoms DNA.
This DNA helps me collect and connect dots across teams and businesses to create communication and marketing strategies that connect people and strategy to bring brands to life. My gameplan? Partner with changemakers to develop and implement purpose-driven strategies that yield transformational results.
On the hunt for an agile team player?
Looking for a utility player to help you hit it out of the park?
Draft me to your team!
Coffee is LIFE!
A little nod to Ted Lasso.
A little nod to Ted Lasso.