CONNECTING
PEOPLE &
STRATEGY
Wendy Wiedenbeck
Marketing & Communications
SERVICES
Brand positioning, value proposition, visual identity, messaging, website build-out, brand audit, brand management.
Traditional PR, media relations, crisis response and planning, media training, and presentation training.
Content development, social media, email marketing, SEO, video production and AI-driven marketing. Pitch decks, presentations, and prep.
Developing and optimizing strategies, channels, resources including internal teams and external agency management.
WORK
STARTUP FACT SHEET
Content and graphic design of
audience-specific fact sheet.
INNOVATION FACT SHEET
Project-specific fact sheet highlighting company efforts to reduce environmental footprint and community impacts. Operations project advisor, content, and interactive kiosk design and production.
RESTAURANT BRAND & WEBSITE BUILDOUT
Website, content, social graphics, copywriting and SEO.
ESG TECHNOLOGY STARTUP
Brand, graphic design, and business development tools for startup, including landing page graphics and copy, pitch deck, fact sheets, and abstracts. Communications strategy, environmental, social, and governance (ESG) reporting & data collection strategy, platform architecture, and alignment to industry standards.
DENVER STARTUP WEEK PITCH
Developed strategy and crafted pitch for 2022 Denver Startup Week to successfully secure leadership spotlight.
BRAND REFRESH
Brand refresh, including updated logo, creative brief, website, content (written & video), value proposition, imagery, and intranet.
Senior Executive
& DEI Thought Leader
& DEI Thought Leader
Brand development, including logo design, website, graphic design, social graphics, content, and collateral.
Brand Development
Website build-out, including content and collateral. Communications strategy, training materials, messaging, speech writing, and client-facing consulting, including training and program development.
REBRAND
PHASE 2: NEW NAME
PHASE 2: NEW NAME
A sprint for a three-phase rebrand of nine organizations into one, including vision, narrative, roadmap, key messages, storytelling, scripts, presentations, video production, event management, digital campaigns (HubSpot), and numerous global live-stream all-hands events.
REBRAND
PHASE 3: LAUNCH
PHASE 3: LAUNCH
Official brand launch, including project lead for all internal communications, key messages, storytelling, scripts, presentations, video production, event management, and numerous live-stream all-hands events. Launch included new website content (I led bios, quotes, case studies, and careers).
M&A COMMUNICATIONS
Led M&A communications strategy for six acquisitions, including onsite events, executive messaging and presentation decks, social media, public relations, and e-news (via Bananatag, now Staffbase).
INTRANETS
Designed, redesigned, launched, and managed numerous intranet sites, including architecture, content, publishing, and overall channel management. Built from scratch and or updated. Click here to see a proposal.
Creative Content
Creative and copy.
Branding
Branding, logo development, website content and build-out, social media, and graphic design.
Video Production
& Project Leader
& Project Leader
Comprehensive rebrand of nine entities into one unified brand. Communications lead for internal and external communications. Program manager for global employee launch events -- live and virtual. Translated into multiple languages.
Media Relations
Proactive and reactive media relations, press releases, social, crisis planning and response, and thought leadership. Click here to see samples.
a little about me...
As a teen, I played softball at a small park just a short bike ride from Granny’s place. I loved the game and everything about it. Being outside, the competition, my team, and most of all, game day! I was a utility player. Coaches strategy? Put me in the lineup where the team needed me the most. I played second, third, and rover, and I reveled in my ability to jump into different positions, shift my mindset, and play well. I spent a lot of time practicing and putting in the hard work needed to be an all-star player.
It was my superpower.
Today, my glove is in a random box gathering dust under loads of old pictures or packed next to some priceless vinyl. Looking back, I had no clue that my softball superpower would be a predictor of the future me. Yet, that ability – the ability to step in and step up – is hardwired into my marcom DNA.
For more than 20 years, this DNA has helped me collect and connect dots across teams and businesses to create integrated marketing and communications programs that connect strategy and people. My gameplan? Partner with changemakers to develop and implement purpose-driven strategies that yield game-changing results.
Are you looking to add depth and leadership to your bench? Draft me to your team!
Wendy J. Wiedenbeck, M.Sc.
Learn about my professional journey here.