CONNECTING
PEOPLE  &
STRATEGY


Wendy Wiedenbeck
Marketing & Communications

WORK

ESG TECHNOLOGY STARTUP

Brand, graphic design, and business development tools for startup, including landing page graphics and copy, pitch deck, fact sheets, and abstracts. Communications strategy, environmental, social, and governance (ESG) reporting & data collection strategy, platform architecture, and alignment to industry standards.

DENVER STARTUP WEEK PITCH

Developed strategy and crafted pitch for 2022 Denver Startup Week to successfully secure leadership spotlight.

BRAND REFRESH

Brand refresh, including updated logo, creative brief, website, content (written & video), value proposition, imagery, and intranet. 

STARTUP FACT SHEET

Content and graphic design of
audience-specific fact sheet.

EMPLOYEE SPOTLIGHT

Content and proactive placement of U.S. employee profile in Germany-based parent company magazine.

INNOVATION FACT SHEET

Project-specific fact sheet highlighting company efforts to reduce environmental footprint and community impacts. Operations project advisor, content, and interactive kiosk design and production.  

Senior Executive
& DEI Thought Leader

Brand development, including logo design, website, graphic design, social graphics, content, and collateral.

Brand Development

Website build-out, including content and collateral. Communications strategy, training materials, messaging, speech writing, and client-facing consulting, including training and program development.

Brand Development

Brand strategy,
website build-out,
content, social graphics,
and SEO.

Brand Development

Brand strategy, website build-out, content, collateral, social media, and SEO.

REBRAND
PHASE 2: NEW NAME

A sprint for a three-phase rebrand of nine organizations into one, including vision, narrative, roadmap, key messages, storytelling, scripts, presentations, video production, event management, digital campaigns (HubSpot), and numerous global live-stream all-hands events. 

REBRAND
PHASE 3: LAUNCH

Official brand launch, including project lead for all internal communications, key messages, storytelling, scripts, presentations, video production, event management, and numerous live-stream all-hands events. Launch included new website content (I led bios, quotes, case studies, and careers).

M&A COMMUNICATIONS

Led M&A communications strategy for six acquisitions, including onsite events, executive messaging and presentation decks, social media, public relations, and e-news (via Bananatag, now Staffbase). 

INTRANETS

Designed, redesigned, launched, and managed numerous intranet sites, including architecture, content, publishing, and overall channel management. Built from scratch and one major update. Click here to see a sample project proposal.  

Creative Content

Ad design and copy

Social Media

Branding, logo development, website content and build-out, social media, graphic design

Video Production
& Project Leader

Comprehensive rebrand of nine entities into one unified brand. Communications lead for internal and external communications. Program manager for global employee launch events -- live and virtual. Translated into multiple languages

Media Relations

Proactive and reactive media relations, press releases, social, crisis planning and response, and thought leadership. Click here to see samples 

Learn about my professional journey here.