CONNECTING
PEOPLE &
STRATEGY
Wendy Wiedenbeck
Marketing & Communications
SAMPLES
ESG TECHNOLOGY STARTUP
Brand, graphic design, and business development tools for startup, including landing page graphics and copy, pitch deck, fact sheets, and abstracts. Communications strategy, environmental, social, and governance (ESG) reporting & data collection strategy, platform architecture, and alignment to industry standards.
DENVER STARTUP WEEK PITCH
Developed strategy and crafted pitch for 2022 Denver Startup Week to successfully secure leadership spotlight.
BRAND REFRESH
Brand refresh, including updated logo, creative brief, website, content (written & video), value proposition, imagery, and intranet.
STARTUP FACT SHEET
Content and graphic design of
audience-specific fact sheet.
EMPLOYEE SPOTLIGHT
Content and proactive placement of U.S. employee profile in Germany-based parent company magazine.
INNOVATION FACT SHEET
Project-specific fact sheet highlighting company efforts to reduce environmental footprint and community impacts. Operations project advisor, content, and interactive kiosk design and production.
Senior Executive
& DEI Thought Leader
& DEI Thought Leader
Brand development, including logo design, website, graphic design, social graphics, content, and collateral.
Brand Development
Website build-out, including content and collateral. Communications strategy, training materials, messaging, speech writing, and client-facing consulting, including training and program development.
Brand Development
Brand strategy,
website build-out,
content, social graphics,
and SEO.
Brand Development
Brand strategy, website build-out, content, collateral, social media, and SEO.
REBRAND
SPRINTS
SPRINTS
Expertise leading sprint project for a three-phase rebrand of nine organizations into one, including vision, narrative, roadmap, key messages, storytelling, scripts, presentations, video production, event management, digital campaigns (HubSpot), and numerous global live-stream all-hands events.
M&A COMMUNICATIONS
M&A communications strategy for acquisitions, including onsite events, executive messaging and presentation decks, social media, public relations, and e-news that leverages technology to deliver results.
EMPLOYEE ENGAGEMENT
Deep expertise of the factors that drive employee satisfaction and productivity, and a track record in leveraging technology, including intranets, to foster a positive and engaged workplace culture. From developing and executing strategic engagement initiatives to measuring and optimizing their impact.
Creative Content
Ad design and copy
Social Media
Branding, logo development, website content and build-out, social media, graphic design
Video Production
& Project Leader
& Project Leader
Comprehensive rebrand of nine entities into one unified brand. Communications lead for internal and external communications. Program manager for global employee launch events -- live and virtual. Translated into multiple languages
Media Relations
Proactive and reactive media relations, press releases, social, crisis planning and response, and thought leadership. Click here to see samples
Learn about my professional journey here.